Smart Lifecycle Support for Crane Operators in Construction Equipment
Manitowoc introduces an integrated smart lifecycle support system at CONEXPO-CON/AGG 2026 to improve crane uptime, technician skills, and operational efficiency. www.manitowoc.com The Manitowoc Company showcased an expanded suite of customer support solutions at CONEXPO-CON/AGG 2026 in Las Vegas, designed to help construction and lifting contractors improve equipment uptime, technician skills, and operational efficiency. Industry challenges and customer goals The Manitowoc Company, a global manufacturer of mobile hydraulic cranes, rough-terrain cranes, lattice-boom crawler cranes, boom trucks and tower cranes, addressed several industry challenges at CONEXPO-CON/AGG 2026, North America’s largest construction trade show. Construction equipment operators often face complexity in maintaining large crane fleets, training technicians effectively, and ensuring high uptime across job sites. Customers seek improvements in maintenance practices, workforce capability, fleet management, and equipment lifecycle value to reduce total cost of ownership and maximize return on invested capital. Technical solution: Lifecycle support ecosystem To address these needs, Manitowoc presented an integrated customer support ecosystem built around four key pillars: Training & Workforce Enablement: Centered on a new Mobile Training & Technology Center, this on-site modular training facility allows customers and dealers to upskill technicians in practical, hands-on crane maintenance and diagnostics. The center is transportable and set up in under a day, providing scalable workforce development directly where needed. Technology & Fleet Management: Digital tools such as Grove CONNECT™ and Potain CONNECT™ help fleet owners monitor equipment performance remotely. These technologies support real-time diagnostics and data-driven maintenance scheduling to reduce unplanned downtime. Lifecycle Solutions: Aftermarket pathways like EnCORE™ Premium Rebuilds and remanufactured parts extend equipment life after purchase. These solutions offer structured repair, rebuild and extended service coverage options that help customers plan mid-life investments with predictable outcomes. Maintenance and Reliability Tools: Specialized tools including wire rope cleaners, boom lubrication kits, and wireless hydraulic pressure test kits improve shop efficiency and accuracy in routine maintenance tasks. Why Manitowoc’s approach Manitowoc selected this multi-faceted customer support strategy to strengthen its positioning as more than just a crane manufacturer — evolving into a lifecycle lifting solutions provider. “Our Cranes+50 strategy guides us as we work to become a full-lifecycle service lifting provider for our customers,” said Aaron Ravenscroft, President and CEO of Manitowoc. This reflects a shift toward complete asset-support frameworks rather than singular product sales. The emphasis on mobile training directly responds to industry feedback: many fleet owners struggle to allocate technicians for off-site factory training, and an on-site facility eliminates travel and productivity loss for crews. Likewise, the integration of digital fleet management tools addresses a growing demand for data-backed decision-making in maintenance planning. Deployment and support At the trade show, Manitowoc exhibited these solutions alongside new crane models and aftermarket offerings, with dedicated stations demonstrating each support pillar. The Mobile Training & Technology Center served as a focal point, delivering scheduled training modules to dealers and customers throughout the exhibition. Although figures on adoption rates and performance gains were not disclosed in the press materials, the structured support model provides clear technical benefits: faster technician upskilling, enhanced equipment oversight, extended crane service life, and improved maintenance outcomes. In practice, these help customers reduce unplanned downtime and optimize crane utilization across projects. www.manitowoc.com Powered by Induportals Media Publishing
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Manitowoc introduces an integrated smart lifecycle support system at CONEXPO-CON/AGG 2026 to improve crane uptime, technician skills, and operational efficiency.
www.manitowoc.com
The Manitowoc Company showcased an expanded suite of customer support solutions at CONEXPO-CON/AGG 2026 in Las Vegas, designed to help construction and lifting contractors improve equipment uptime, technician skills, and operational efficiency.
Industry challenges and customer goals
The Manitowoc Company, a global manufacturer of mobile hydraulic cranes, rough-terrain cranes, lattice-boom crawler cranes, boom trucks and tower cranes, addressed several industry challenges at CONEXPO-CON/AGG 2026, North America’s largest construction trade show.
Construction equipment operators often face complexity in maintaining large crane fleets, training technicians effectively, and ensuring high uptime across job sites. Customers seek improvements in maintenance practices, workforce capability, fleet management, and equipment lifecycle value to reduce total cost of ownership and maximize return on invested capital.
Technical solution: Lifecycle support ecosystem
To address these needs, Manitowoc presented an integrated customer support ecosystem built around four key pillars:
- Training & Workforce Enablement: Centered on a new Mobile Training & Technology Center, this on-site modular training facility allows customers and dealers to upskill technicians in practical, hands-on crane maintenance and diagnostics. The center is transportable and set up in under a day, providing scalable workforce development directly where needed.
- Technology & Fleet Management: Digital tools such as Grove CONNECT™ and Potain CONNECT™ help fleet owners monitor equipment performance remotely. These technologies support real-time diagnostics and data-driven maintenance scheduling to reduce unplanned downtime.
- Lifecycle Solutions: Aftermarket pathways like EnCORE™ Premium Rebuilds and remanufactured parts extend equipment life after purchase. These solutions offer structured repair, rebuild and extended service coverage options that help customers plan mid-life investments with predictable outcomes.
- Maintenance and Reliability Tools: Specialized tools including wire rope cleaners, boom lubrication kits, and wireless hydraulic pressure test kits improve shop efficiency and accuracy in routine maintenance tasks.
Why Manitowoc’s approach
Manitowoc selected this multi-faceted customer support strategy to strengthen its positioning as more than just a crane manufacturer — evolving into a lifecycle lifting solutions provider. “Our Cranes+50 strategy guides us as we work to become a full-lifecycle service lifting provider for our customers,” said Aaron Ravenscroft, President and CEO of Manitowoc. This reflects a shift toward complete asset-support frameworks rather than singular product sales.
The emphasis on mobile training directly responds to industry feedback: many fleet owners struggle to allocate technicians for off-site factory training, and an on-site facility eliminates travel and productivity loss for crews. Likewise, the integration of digital fleet management tools addresses a growing demand for data-backed decision-making in maintenance planning.
Deployment and support
At the trade show, Manitowoc exhibited these solutions alongside new crane models and aftermarket offerings, with dedicated stations demonstrating each support pillar. The Mobile Training & Technology Center served as a focal point, delivering scheduled training modules to dealers and customers throughout the exhibition.
Although figures on adoption rates and performance gains were not disclosed in the press materials, the structured support model provides clear technical benefits: faster technician upskilling, enhanced equipment oversight, extended crane service life, and improved maintenance outcomes. In practice, these help customers reduce unplanned downtime and optimize crane utilization across projects.
www.manitowoc.com
Manitowoc selected this multi-faceted customer support strategy to strengthen its positioning as more than just a crane manufacturer — evolving into a lifecycle lifting solutions provider. “Our Cranes+50 strategy guides us as we work to become a full-lifecycle service lifting provider for our customers,” said Aaron Ravenscroft, President and CEO of Manitowoc. This reflects a shift toward complete asset-support frameworks rather than singular product sales.
The emphasis on mobile training directly responds to industry feedback: many fleet owners struggle to allocate technicians for off-site factory training, and an on-site facility eliminates travel and productivity loss for crews. Likewise, the integration of digital fleet management tools addresses a growing demand for data-backed decision-making in maintenance planning.
Deployment and support
At the trade show, Manitowoc exhibited these solutions alongside new crane models and aftermarket offerings, with dedicated stations demonstrating each support pillar. The Mobile Training & Technology Center served as a focal point, delivering scheduled training modules to dealers and customers throughout the exhibition.
Although figures on adoption rates and performance gains were not disclosed in the press materials, the structured support model provides clear technical benefits: faster technician upskilling, enhanced equipment oversight, extended crane service life, and improved maintenance outcomes. In practice, these help customers reduce unplanned downtime and optimize crane utilization across projects.
www.manitowoc.com
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