Sanha Machinery Tech breaks ground in the Americas

When Chinese manufacturer Sanha Machinery Tech (SWT) set out to expand into the Americas, the initial plan was to start selling high-quality excavator attachments immediately. But early resistance made it clear that success would require more than a good product. It would take market trust, built through performance, patience, and dealer buy-in.

machineryasia machineryasia
Sep 15, 2025 - 00:15
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Sanha Machinery Tech breaks ground in the Americas
When Chinese manufacturer Sanha Machinery Tech (SWT) set out to expand into the Americas, the initial plan was to start selling high-quality excavator attachments immediately. But early resistance made it clear that success would require more than a good product. It would take market trust, built through performance, patience, and dealer buy-in.
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