CRM Reporting Should Reflect How Equipment Revenue Is Actually Won
Sales rarely follow a simple path from lead to closed deal. Customers interact with a manufacturer, regional dealer, local branch, and several representatives before purchasing. The opportunity can involve demonstrations, trade-ins, financing, attachments, service agreements, and multiple configurations. Revenue may … The post CRM Reporting Should Reflect How Equipment Revenue Is Actually Won appeared first on Equipment Journal.
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Sales rarely follow a simple path from lead to closed deal.
Customers interact with a manufacturer, regional dealer, local branch, and several representatives before purchasing. The opportunity can involve demonstrations, trade-ins, financing, attachments, service agreements, and multiple configurations. Revenue may …
The post CRM Reporting Should Reflect How Equipment Revenue Is Actually Won appeared first on Equipment Journal.
