Italian EIMA Bets on B2B Matchmaking to Win the Farmquip Market Turmoil
EIMA in Bologna hosts 830 selected operators from 120 countries for B2B meetings, with focus days on Latin America, Eastern Europe and Asia. Italian EIMA Bets on B2B Matchmaking to Win the Farmquip Market Turmoil published on The HeavyQuip Magazine.
machineryasia 
FederUnacoma and the Italian Trade Agency have lined up pre-selected business meetings and regional focus days as the Bologna show runs to 14 November
The show itself is large: 1,800 exhibiting companies, including 690 from 45 countries, presenting 60,000 models of machinery, equipment and components, with visitors expected from 150 countries. At the previous edition, in 2024, over 65,000 of the 350,000 attendees were international visitors.
Meetings by appointment
The business-to-business programme is organised by FederUnacoma, the Italian agricultural machinery manufacturers’ federation that runs the exhibition, together with the Italian Trade Agency (ICE). The 830 operators were selected by the agency’s network of offices around the world. The Palazzo dei Congressi, next to the “Costituzione” entrance of the exhibition centre, has been set up for the meetings, with interpreting services and assistance with contractual matters.
One region a day
The three days reserved for foreign operators, Tuesday 10, Wednesday 11 and Thursday 12 November, carry geographic focus sessions dedicated respectively to Latin America, Eastern Europe and Asia. A separate Special Guest programme provides hospitality and support for a further selection of international dealers and importers.
A hard backdrop for trade
The organisers are open about why they are investing in these meetings. Simona Rapastella, Director General of FederUnacoma, describes the climate:
“The exhibition is taking place at a difficult time for international trade, due to the protectionist policies of certain countries, geopolitical tensions, and rising transport costs driven by energy prices and new trade routes.”
She argues that this risks weakening economic relations between countries, which in her view need to be revitalised, and presents the show as a remedy:
“EIMA is an effective tool for creating more opportunities to meet, to learn about emerging markets and to revitalise cooperation between countries.”
The same theme runs through the conference calendar, with around 150 events planned. Sessions cover agricultural development in Africa, the machinery market in India under the new EU-India free trade agreement, trade cooperation between Europe and Latin America under the EU-Mercosur agreement, and the new Common Agricultural Policy.
The exhibition closes on Saturday 14 November.
Italian EIMA Bets on B2B Matchmaking to Win the Farmquip Market Turmoil published on The HeavyQuip Magazine.
