5 Digital Friction Points Costing Heavy Equipment Companies Sales
Equipment companies spend years building their reputation. Product reliability, dealer relationships, parts availability, service support, field performance, and more contribute to the confidence behind a brand. And even then, before speaking with a dealer, requesting a quote, or arranging a … The post 5 Digital Friction Points Costing Heavy Equipment Companies Sales appeared first on Equipment Journal.
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Equipment companies spend years building their reputation.
Product reliability, dealer relationships, parts availability, service support, field performance, and more contribute to the confidence behind a brand.
And even then, before speaking with a dealer, requesting a quote, or arranging a …
The post 5 Digital Friction Points Costing Heavy Equipment Companies Sales appeared first on Equipment Journal.
