Volvo CE Launches Nationwide Korea Roadshow for New Excavators

Multi-city tour gives customers hands-on experience with Volvo CE’s New Generation excavators.  www.volvoce.com Volvo Construction Equipment has launched a nationwide roadshow in South Korea to introduce its New Generation excavator range. The 2026 New Product Launch Customer Demonstration Road Tour began with an event for the Seoul and Gyeonggi regions on March 6 and will continue through April 19, visiting multiple locations across the country. The multi-city tour enables customers to explore the machines firsthand through product walk-arounds, live demonstrations, and test drives, giving contractors the opportunity to evaluate the equipment in real operating conditions. Showcasing the New Generation excavator lineup The roadshow features four excavator models designed to deliver improved productivity, efficiency, and operator comfort across a range of construction applications: EC65 EW65 EW150 EW170 Organized through eight regional branches of Volvo Construction Equipment, the program invites both existing and prospective customers to explore the machines and understand their capabilities through practical demonstrations and hands-on operation. Hands-on demonstrations and equipment testing At each roadshow location, visitors participate in guided product walk-arounds, where Volvo CE specialists highlight key improvements and explain how the latest models build on the reliability and performance of earlier generations. The events also include: Live machine demonstrations Customer test drives Hands-on operation opportunities These activities allow contractors to directly experience the machines’ enhanced control systems, efficiency improvements, and operator comfort features. In addition, the roadshow includes demonstrations of tilt-rotators and specialized attachments, developed in collaboration with industry partners. These attachments illustrate how Volvo excavators can perform a wider variety of jobsite tasks with improved flexibility and precision. Strengthening customer relationships across regions Each event features a dedicated customer lounge area, offering a space for contractors to meet Volvo representatives, discuss project requirements, and learn more about equipment solutions and services. The launch event in the Seoul and Gyeonggi regions saw strong attendance and positive feedback, with customers actively testing the new equipment and highlighting improvements in efficiency and performance. MyungKwan Lee, Head of Market Korea at Volvo Construction Equipment, emphasized the importance of direct customer engagement. “This roadshow allows us to bring Volvo CE’s latest innovations closer to our customers and demonstrate how our machines can support their daily operations. By meeting customers in their regions, we can better understand their needs and help them find solutions that improve productivity and efficiency on site.” Following the successful launch event, the roadshow will continue across Korea, providing customers in multiple regions with the opportunity to experience Volvo CE’s New Generation excavators firsthand. Edited by an industrial journalist, Lekshman Ramdas, with AI assistance. www.volvoce.com Powered by Induportals Media Publishing