Hitachi Construction Machinery to change name to LANDCROS
Hitachi Construction Machinery to change name to LANDCROS
Hitachi Construction Machinery Co., Ltd. plans to change its trade name to LANDCROS Corporation and its corporate brand to "LANDCROS" effective as of April 1, 2027.
"LANDCROS" was announced in July 2024, and the company demonstrated an operating concept under the name at bauma in April this year.
Hitachi says that LANDCROS symbolizes a new direction for the company to pursue, which has been in discussion since becoming independent from the Hitachi Group in 2022.
Hitachi Construction Machinery Co., Ltd. plans to change its trade name to LANDCROS Corporation and its corporate brand to "LANDCROS" effective as of April 1, 2027.
"LANDCROS" was announced in July 2024, and the company demonstrated an operating concept under the name at bauma in April this year.
Hitachi says that LANDCROS symbolizes a new direction for the company to pursue, which has been in discussion since becoming independent from the Hitachi Group in 2022.