Zeppelin: Peter Schrander is the new Head of Strategic Business Unit Rental
Management change at the Zeppelin Group, with the appointment of Peter Schrader as the new Head of Strategic Business Unit Rental. The focus is on international integration of business activities and the harmonisation of processes to enable continued profitable growth. After 20 years as Managing Director of Germany’s Zeppelin Rental GmbH, he has been appointed […] Zeppelin: Peter Schrander is the new Head of Strategic Business Unit Rental published on The HeavyQuip Magazine.
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Management change at the Zeppelin Group, with the appointment of Peter Schrader as the new Head of Strategic Business Unit Rental. The focus is on international integration of business activities and the harmonisation of processes to enable continued profitable growth.
After 20 years as Managing Director of Germany’s Zeppelin Rental GmbH, he has been appointed to the new role, succeeding Arne Severin.
“Peter Schrader has our full confidence. With his decades of experience, he will position the Strategic Business Unit Rental securely for the future, even in a challenging European market environment. The focus will be on further strengthening the integration of international business activities while taking country-specific requirements into account, as well as harmonizing processes to enable continued profitable growth.”
Says Matthias Benz, Chairman of the Management Board of the Zeppelin Group and Chairman of the Supervisory Board of Zeppelin Rental GmbH.
Peter Schrader has spent more than 35 years with the Group in a range of leadership roles, including Sales and Branch Manager, Sales Director, General Director for Russia, and head of the CIS region. He took over responsibility for Zeppelin’s rental business in 2003 and, a year later, became Managing Director of MVS Zeppelin GmbH & Co. KG, now Zeppelin Rental GmbH. During more than two decades leading the rental division, he oversaw the expansion of Zeppelin Rental and helped position it as a construction-focused service provider offering integrated solutions. The Zeppelin Group’s Strategic Business Unit Rental brings together its machine and equipment rental operations, temporary infrastructure, and construction logistics across Germany, Austria, the Czech Republic, Slovakia, Denmark, Sweden, Norway, and the Netherlands.
“I am very much looking forward to this expanded role and approach it with great motivation and passion. Thank you for the trust and appreciation. Together with the management and leadership teams, we are already working intensively on internal developments to further improve collaboration in the interests of our customers. Ultimately, the key benchmark and guarantee for our success is our consistent commitment to meeting our customers’ needs.”
Said Peter to the company.
With Schrader at the helm, Zeppelin aims to tighten cross-border coordination in its Rental unit and keep sharpening its offer for customers across Europe.
Zeppelin: Peter Schrander is the new Head of Strategic Business Unit Rental published on The HeavyQuip Magazine.
