Why Connect CRM, ERP, and Dealer Systems in the Heavy Equipment Industry
Heavy equipment customers interact with several parts of a business before and after a purchase. Each interaction creates valuable information. The challenge is that the information often lives in different systems. The CRM contains leads and sales activity. The ERP … The post Why Connect CRM, ERP, and Dealer Systems in the Heavy Equipment Industry appeared first on Equipment Journal.
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Heavy equipment customers interact with several parts of a business before and after a purchase.
Each interaction creates valuable information. The challenge is that the information often lives in different systems.
The CRM contains leads and sales activity. The ERP …
The post Why Connect CRM, ERP, and Dealer Systems in the Heavy Equipment Industry appeared first on Equipment Journal.
