OPINION: Why trust, not novelty, drives automation adoption
Incrementally building trust is critical as farmers adopt automated and autonomous technologies, says Lisa Jackson, VP, UX and design, CNH Industrial When you talk to a farmer about technology, the conversation often meets some hesitation. Some common sentiments I have heard include, “How do I know it’ll work consistently?” “I don’t need it — it’s too complicated,” and “I can see the value, I just can’t justify the cost or time it will take to train my operators.” However, as they face increasing pressure to produce more with less available resources, it is inevitable they will need to adapt. Continue reading OPINION: Why trust, not novelty, drives automation adoption at Industrial Vehicle Technology International.
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Incrementally building trust is critical as farmers adopt automated and autonomous technologies, says Lisa Jackson, VP, UX and design, CNH Industrial
When you talk to a farmer about technology, the conversation often meets some hesitation. Some common sentiments I have heard include, “How do I know it’ll work consistently?” “I don’t need it — it’s too complicated,” and “I can see the value, I just can’t justify the cost or time it will take to train my operators.” However, as they face increasing pressure to produce more with less available resources, it is inevitable they will need to adapt.
