Korea Roadshow Puts Volvo CE’s New Generation Excavators in Front of Customers

Volvo Construction Equipment has started a nationwide customer roadshow in South Korea to present its latest “New Generation” excavators through walk-arounds, live demonstrations and test drives.

The 2026 New Product Launch Customer Demonstration Road Tour opened on 6 March with an event for the Seoul and Gyeonggi regions and is scheduled to run through 19 April, stopping at multiple locations across the country. The programme is being delivered through eight regional branches and is aimed at both existing customers and prospective buyers.

Four models are being highlighted on the tour: EC65, EW65, EW150 and EW170. Volvo CE positions the machines as targeting improvements in productivity, efficiency and operator comfort across a broad range of construction tasks.

At each stop, visitors can join guided product walk-arounds led by Volvo CE specialists, followed by live demonstrations and hands-on operating sessions. The roadshow also includes tilt-rotators and other attachments presented with industry partners, reflecting the growing role of machine-tooling combinations in jobsite versatility.

“This roadshow allows us to bring Volvo CE’s latest innovations closer to our customers and demonstrate how our machines can support their daily operations. By meeting customers in their regions, we can better understand their needs and help them find solutions that improve productivity and efficiency on site.”

Said MyungKwan Lee, Head of Market Korea of Volvo CE.

A customer lounge area is included at each event, giving contractors a dedicated space to speak with Volvo CE teams about fleet requirements and application set-ups.

Korea Roadshow Puts Volvo CE’s New Generation Excavators in Front of Customers published on The HeavyQuip Magazine.