Hitachi Construction Machinery rebrands as Landcros
Hitachi Construction Machinery has announced its transformation and rebranding to Landcros, effective April 2027. “Landcros represents our commitment to go beyond machinery, empowering customers with intelligent, connected, and sustainable solutions. It is based on a partnership philosophy, working openly with technology leaders, integrating cutting-edge digital and AI capabilities into machines that symbolize reliability in the construction industry, whilst creating a reimagined customer experience from ground to cloud,” says Francesco Quaranta, HCM Europe president & CEO. Continue reading Hitachi Construction Machinery rebrands as Landcros at Industrial Vehicle Technology International.
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Hitachi Construction Machinery has announced its transformation and rebranding to Landcros, effective April 2027.
“Landcros represents our commitment to go beyond machinery, empowering customers with intelligent, connected, and sustainable solutions. It is based on a partnership philosophy, working openly with technology leaders, integrating cutting-edge digital and AI capabilities into machines that symbolize reliability in the construction industry, whilst creating a reimagined customer experience from ground to cloud,” says Francesco Quaranta, HCM Europe president & CEO.
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